I posit that fashion editorials function in this intriguing manner: they present a world that strays from reality, compelling readers to identify with the presented symbols, icons, and modeled personas. This process gains an added dimension when the editorial showcases two models who reflect each other, with slight differences. This technique, referred to as 'persona splitting', psychologically bifurcates the reader's self-perception and identity. Such an approach incites a dual perspective, leading to a visual language steeped in dichotomy. This dichotomy encompasses opposing aspects: good and bad, blonde and brunette, light and dark, antagonist and protagonist, and so on. The editorial primes the reader's psychological response by delineating and splitting these concepts. The impact of this strategy is profound, as it fosters a sense of identification with both sides of the spectrum. Consequently, the reader becomes more receptive to products that promise self-improvement. This readiness is based on the enticing idea of preserving the 'good' aspects of oneself while rectifying the 'bad' ones by purchasing the showcased products or goods.